Eminent Air (Thailand) Co., Ltd., a leading Thai air conditioner manufacturer and distributor, continues to develop air conditioning solutions and services with its QSP strategy. This strategy aims to solidify Eminent Air’s position as Thailand’s #1 air conditioner brand, while meeting the growing demand from consumers, especially during the hot summer months.
Mr. Weerapol Swarnpitak, Chief Marketing Officer of Eminent Air, shared the outlook for the air conditioner market, stating that in 2025, the air conditioner market in Thailand is expected to grow steadily due to the extremely hot weather during the summer. The demand from consumers will continue to rise, especially from the B2B sector, including tourism, restaurants, and real estate. This growth is expected to increase the demand for air conditioners, leading to intense competition among brands, each with its own marketing and technological strategies.
The QSP Strategy to Win Over Consumers
For over 47 years, Eminent Air, a Thai air conditioner brand, has provided comfort and is continuously developing its products and services. This year, the company has implemented the QSP strategy to enhance service delivery, aligning with consumer needs for a more complete and effective service.
- Q: Quick Response – Eminent Air focuses on fast and efficient service. The company recognizes the importance of after-sales service, ensuring rapid responses in all aspects, whether it’s sending a technician to check or fix an air conditioning unit or simplifying the process of warranty claims, all with the aim to serve customers faster than ever before.
- S: Service Excellence – Eminent Air aims to offer excellent service to build customer satisfaction and trust. The company collaborates with both government and private sectors to develop the skills of Thai air conditioning technicians, ensuring they are trained and certified by the Department of Skill Development, Ministry of Labour. Customers can be confident that Eminent Air’s technicians are well-trained, professional, and trustworthy. The company also boasts over 126 service centers nationwide, offering comprehensive services with extended warranties of up to 10 years and 5 years for spare parts.
- P: Product Expertise – With a manufacturing base in Samut Prakan for over 47 years, Eminent Air has deep expertise in air conditioning systems. The company is not only skilled in producing high-quality air conditioners but also in providing professional technicians who are experts in various models. The company ensures all components used are durable, with all copper coils and the use of R32 refrigerant, which is both energy-efficient and environmentally friendly.
Three New Hit Models: Cool, Efficient, and Affordable
Eminent Air has launched three new cool models this year:
- Happy Earth102: An upgraded version of the popular model, this air conditioner features a sleek, modern design and an energy-saving label with 5 stars. It’s equipped with a filter that helps capture dust and PM2.5 particles, promoting a healthier environment.
- Super Koom: A highly affordable air conditioner with an Inverter system that saves up to 30-50% on energy costs. It also features Self Cleaning for automatic coil cleaning and a Nano Filter to trap PM2.5 particles.
- Super Cool: This model comes in three sizes and is designed for easy installation and quick cooling. It also has a Fixed Speed system, offering fast cooling and easier maintenance, with a 5-star energy-saving label.
All three models feature 100% copper coils for better heat resistance and durability, along with R32 refrigerant to maximize energy savings and environmental friendliness.
New Advertisement Series Reinforces Eminent Air’s Brand Image
Eminent Air recently launched a new advertisement series, working with the renowned agency Joy Luck Club and a top-notch production house. The ads, under the concept “Cool, Efficient, Affordable, Good,” highlight Eminent Air’s commitment to fast service and QSP strategy. The series includes three ads, with the first one, “Shoulder Check,” emphasizing fast service and technician expertise. The other two ads reflect the QSP strategy, focusing on the brand’s commitment to excellence in every aspect of its services.
This marks the first time Eminent Air has released a trilogy of ads to reinforce its brand image and showcase its customer-centric approach. The ads are available on all of Eminent Air’s platforms.
Eminent Air continues to focus on producing high-quality air conditioners that meet the needs of consumers’ diverse lifestyles. The company is also committed to strengthening its service and professional technician team, reaffirming its position as Thailand’s leading air conditioner brand, cooling Thailand for the people of Thailand.
Watch the commercial “Shoulder Check” here: Watch Now
For more information, visit www.eminent.co.th
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