Similar Company Limited (“Company”), a distributor of Eminent products and after-sales services, has paid attention to your privacy, including personal information and personal information security measures. You can be confident that for the duration of your use of the service or doing business with the Company, it will supervise the collection, use, and disclosure of information relating to your personal information in order to be accurate to its purposes and laws. Therefore, the Company has established this Privacy Notice (“Notice”) to inform and explain to you the Company’s practices in relation to personal information and the reasons for the collection, use, and disclosure of your personal information, as well as the protection and duration of the collection of personal information and your rights as a personal information owner in accordance with the Personal Information Protection Act, B.E. 2562 (2019), applicable laws and rules (“Personal Data Protection Act”).

  1. To whom does this policy apply?

This policy applsonal information:

Types of Personal Data Owners Covered under this Policy

– The Company’s common customers (“Common Customers”) include individuals taking actions as follows:

No matter what the above person is acting through the Company’s website, application, agent or any other channels, including the person who ever established a relationship with the Company for such purposes, etc.

– Natural persons associated with the juristic person (“Juristic Persons”), such as personnel, authorized persons, key contact persons, shareholders, representatives, corporate representatives, corporate customers, service providers, suppliers, and business partners.

– Natural persons who are involved in the Company’s transactions or with whom the Company has any direct or indirect relationship, whether or not the Company has directly or indirectly acquired the personal information of such persons through any means (“General Public”), such as the following:

  1. Sources of Personal Information

The Company may receive your personal information from various service channels of the Company as follows:

2.1 The Company receives personal information from you directly.

The Company will collect your personal information from the registration process for Eminent products or after-sales service, including:

2.2 The Company receives your personal information from a third party.

  1. Personal Information Collected, Used, and/or Disclosed by the Company

Personal information refers to information that directly or indirectly makes it possible to identify you but does not include deceased and juristic person information.

3.1 Your Personal Information as Common Customer, Juristic Person Personnel, or General Public

The Company collects various types of personal information. The collection, use, and disclosure of information varies depending on the products and/or services you use and/or your interaction with the Company. To provide you with information about all personal information we have currently collected (subject to change in the future), we group them by data type as follows:

Type of InformationExample of Personal Information
Information for identification and documents confirming the identity from the government– Title, first name, middle name, last name
– Gender, date of birth, age
– Information on important government documents, such as copies of citizen ID card/passport, driver’s license, professional license, house registration, birth certificate, change of name certificate, or any other documents that are used to identify and verify the identity in the same way.
– Signature
Contact Information– Contact address, current address, address according to important documents
– Telephone number
– Email address
– Name, reference number or account for electronic communications or social media (for example, LINE ID, Account Facebook).
Financial Information and Work Information– Income data, sources of income and expenditure, accounting entries or other proof of income
– Taxpayer identification number and personal tax payment information
– Occupation, position, job description, type of business
– Information on a copy of the operating document or company certificate, such as a company certificate, shareholder list, power of attorney, commercial registration, commercial registration certificate, or VAT registration certificate (Por Por. 20)
– Payment method information, payment details, payment confirmation.
– Bank account number and bank account details.
– Information for considering the limit for entering into a business agreement, collateral information, and documents of collateral ownership.
– Other information for applying for or making a business contract, such as dealer ID, reference numbers, documents.
Information for Subscription and Use of Products and/or Services– Details about the products and/or services you use, such as the type/model of products, the numbers, locations where the products are installed within your house.
– Product reference number/documents
– History of notifications for repairs or use of services
– Location information for receiving the service.
– Login information, usage activity, for example, search/browsing history.
– Contact information for receiving the service.
Technical data, Equipment, or Tools– Cookies ID, Cache File and/or technology of the same nature.
– Application usage information.
– IP Address
– Device ID
– Coordinate information.
– Version and type of devices, network, connecting data.
– Access data, including Log.
– Other technical information from the use on the various platforms and operating systems.
Other Information– Feedback and comments on the services.
– Recordings of communications or participation in activities between you and the Company, including recordings of audio, motion pictures, chatbots, CCTV camera, information on documents necessary for the Company to establish or exercise legal claims or to comply with applicable laws and/or court orders of the Company.

3.2 Personal Data of minors, incompetent persons, quasi-incompetent persons

Since the nature of Eminent products and/or the Company’s services does not aim or wish to transact with minor, quasi-incapable, or incompetent persons, unless the Company has obtained the consent of their parents or curators (as the case may be) to process personal data as required by the Personal Data Protection Laws.

3.3 Personal Data of Third Parties

In case you are a provider of personal information of a third party to the Company, which is a person of the legal entity and/or related to you, such as an acting authorized person, a family member, contact person and/or any other person according to documents for the application or use of the products and/or services of the Company, you must inform them about the details of this policy and ask for their consent if necessary, or comply with other legal bases before providing personal information of the third party to the Company.

  1. Purposes for Collection, Use, Disclosure of Personal Information

The Company collects, uses, and discloses your personal information only to the extent necessary for lawful purposes for the following purposes:

-Compliance with the contract as you are a party with the Company

-Compliance with the law and/or the order of the legal authority

The Company is obliged to comply with the applicable laws and the orders of the relevant legal authorities, therefore, it is necessary to collect, use, and disclose your personal data for various purposes, including but not limited to the following purposes:

-Other actions of the Company under the necessity for the legitimate interest of the Company

The Company will consider collecting, using, and disclosing your personal information as necessary for the legitimate interests of the Company or third parties, with regard to our interests or those of other persons or legal entities and the fundamental rights of your personal information, including but not limited to the following purposes:

-Other actions of the Company under other legal bases (as the case may be)

In this regard, for considering the legal bases for processing personal data for the purposes specified above, the Company will consider the nature and purpose according to the relationship between you and the Company on a case-by-case basis.

The Company is required to collect personal information in accordance with the law or to enter into a contract with you. If you choose not to provide this personal information to the Company as required, or choose to cancel your user account from the application and/or to limit your contact with the Company’s official account on social media, the Company may not be able to provide parts or all of the services to you, as well as it may affect the performance of the Company’s compliance with legal duties or the legal and/or contractual relationship between you and the Company.

In some cases, the Company may request useful personal information to enable you to make better use of our products and/or services. We will provide you with clear details when we need to request that personal information. You have the right to opt out of providing these additional details to the Company. Your decision will not affect the Eminent products you have used and/or your use of the Company’s services related to such products.

4.2 The Company collects, uses, and discloses personal information that requires your consent for the following purposes:

The Company may also consider seeking your explicit consent to collect your sensitive data for identity verification, security, or as evidence of your participation in some activities of the Company on a case-by-case basis.

In this regard, the Company will consider requesting your direct consent through the channels and/or of its agents or contractors of the Company with whom you have legal relations and/or interactions to use its services as appropriate.

  1. Disclosure of Personal Information to Third Parties

The Company may disclose your personal information to others for the purposes described in this Policy with your consent and/or the rules under law permitting disclosure.

Since the Company provides services through third parties, partners, contractors, and/or dealers of the Company, which are varied according to the specialization in business, for example, distributors of Eminent products and/or agents for various services and repairs, to facilitate the provision of services or to help support the use of Eminent products and/or services of the Company, to the extent that each building and/or area in which you live, the Company may disclose your personal information to persons or entities according to the relationships and services you request. When the Company discloses your personal information to provide the services you request, you may also be subject to the personal data protection policy of the recipients of your personal information.

The Company has a list of third parties that may be recipients of your personal information according to each area in which you may purchase Eminent products and/or use its services, types of services requested, and the relationship and transactions between you and the Company. Therefore, the Company identifies as a type of organization and/or person receiving your personal information in this policy for the clarity and easy understanding, including but not limited to the types of recipients of personal information listed in the table below (in case you wish to know the list of third parties to whom the Company discloses your personal information, you can contact the Company according to the channels specified by the Company).

Types of Recipients of Personal DataDetails
Providers of services related to the Company’s core products and/or services• Dealer
• Service centers for repair service appointed as dealers (Authorized Service Dealer)
• Authorized Spare Part Dealers
• Customer service agents
Eminent product repair and maintenance contractors
• Contractors and/or subcontractors under the service contracts
Service providers supporting the Company’s services• Technological system providers, such as Cloud Computing/Data Platform.
• Marketing service providers
• Service providers for goods inventory
• Freight carriers, consignment of documents and parcels
• Call Center service providers
• Banks or service providers for payment channels, bill placement, or other financial transactions.
Government AgenciesIn some cases, the Company is required to disclose your personal information to comply with the order of a person with authority or having legal rights and/or comply with the law. The recipients of your personal information include government agencies, law enforcement agencies, associations, agencies, or any other persons as necessary to comply with the Company’s statutory obligations, which may include any legal proceedings related to the Company.
Consultants/ExpertsFor the purpose of managing the Company’s risks and business, the Company may disclose your personal information to the following recipients of personal information: auditors, external auditors, legal counsel, tax advisors, consultants or other experts, as the case may be.
Any other third party to whom the Company may disclose personal information, as the case may be.• Partners, interested persons, transferee of rights in case of merger of the Company and possession and transfer of products and/or services.
• Companies in the Similar Group 

• Persons with whom you have a contract or a joint transaction relationship
• Universities or educational institutions
• Official account service providers of the Company on social media
• Disclosure to the general public

  In this regard, the Company’s business operations mainly disclose your personal data to the recipients of personal data in Thailand. If the Company needs to send or transfer your personal data to other countries, it will comply with the applicable laws, including the duties related to the processing of your personal data with appropriate security measures and adequate personal data protection standards. However, the Company may consider implementing the Binding Corporate Rules that have been reviewed and approved by the relevant legal authority (if any) and will allow the transmission or transfer of personal information to other companies abroad under the Personal Data Protection Policy.

  1. Protection, Retention, and Duration of Collection of Personal Data

The Company will keep your personal data according to the technical safeguards, administrative safeguards, and physical safeguards to maintain the confidentiality, accuracy, completeness, and availability of personal data. It is as required by the Personal Data Law.

In addition, the Company has determined a retention period for your personal information following the Company’s policies, regulations, or rules for the personal information protection, which are as follows:

If the Company employs others to act as processors of personal data, the Company will prepare an agreement to control and protect the personal data appropriately and under the Personal Data Protection Law.

Furthermore, the executives, officers, employees, and personal data processors of the Company are obliged to maintain the confidentiality of personal data in accordance with the confidentiality measures established by the Company.

  1. Rights of the Personal Data Owner

You may exercise your rights regarding your personal data under the enforcement of the Personal Data Protection Laws according to the rules and conditions set out. If you are not yet 20 years old or are restricted in your ability to take a legal action under the law, you may request the exercise of your rights by having the competent authority acting on your behalf under the law to inform the purpose as detailed below.

In case you give your consent to us for any particular purpose, you may withdraw your consent at any time, except in the case of a limitation of your legal rights or the existence of a contract benefiting you. The withdrawal of your consent will not affect the collection, use, and/or disclosure of your personal data made before the withdrawal of consent.

However, withdrawing your consent in the part related and necessary for obtaining the services may affect the receipt of information about the products and/or services that may be related to the products you have used. For example, you will not receive offers of products and/or services, benefits, promotions or new offers that are in line with or meet your needs, or you will not receive useful information, advice, etc.

You have the right to request access to your personal information under the Company’s responsibility, including requesting the Company to make a copy of such personal information to you or requesting the Company to disclose the acquisition of your personal information.

You have the right to obtain your personal information under the Company’s responsibility in a form that can be read or used by automated tools or devices and can be used or disclosed by automated means, or to request the Company to send or transfer it to other organizations and companies when it can be done by automated means. You also have the right to request to receive the personal information that the Company sends or transfers in such form directly to the controller of personal information. Unless it is not possible to do so due to technical reasons. The above action shall be taken to the extent required by the Personal Data Protection Law.

You have the right to object to the processing of your personal data for certain reasons at any time, to the extent required by the Personal Data Protection Law, for example, in the case of processing your personal data for the purposes related to direct marketing.

You have the right to request the deletion or destruction of your personal data or to make your personal data non-personally identifiable to the extent required by the privacy protection laws, for example, if your personal data has been unlawfully processed by the Company or if the Company no longer has the legal authority to process that personal data.

You have the right to request a temporary suspension of the use of personal data if the company is in the process of reviewing the request to exercise your right to modify your personal information or to object or any other cases that the Company considers it is unnecessary and is obligatory to delete or destroy your personal data following applicable laws. However, you need to ask the Company to keep your personal data to the extent required by personal data protection laws.

You have the right to inform us that your personal data is inaccurate, not current, or incomplete and request to amend and improve the said personal data. The Company will investigate and amend it to be accurate, current, and complete and not cause any misunderstanding.

The Company reserves the right to exercise your rights as mentioned above, which may be limited under personal data protection laws, or the relevant laws, including some cases where there is a necessity that the Company may refuse or be unable to act upon your request to exercise any of the above rights, such as being required to comply with law or a court order. The exercise of right may have an effect that may damage the rights and freedoms of other people, or in the case of an extravagant or unreasonable request, etc.

In this regard, if the Company rejects the above request, the Company will inform you of the reason for the rejection. You can complain to the Office of Personal Data Protection and/or other competent authorities regarding personal data according to the channels announced.

  1. Use of Cookies and/or Similar Technologies

The Company may collect, use, and disclose cookies and similar technologies when you use its products and/or services, including accessing its website, application, and official accounts on social media for the following purposes:

  1. Collection and Use of Personal Data for its Original Purpose

The Company will process personal data in accordance with the laws currently in force. The Company has the right to collect and use personal data that the Company collects before the effective date of the personal data protection law in relation to the collection, use, and disclosure of personal data with the same purposes. If you do not wish the Company to collect and use such personal data further after the personal data protection law applies, you can notify the cancellation of consent according to the channels that the Company will publicize later.

  1. Amendments and Changes to the Policy

The Company will review this policy as appropriate to comply with guidelines, applicable laws, and regulations. If this policy is amended, improved, or changed, the Company will make an announcement of the current policy to you through the Company’s website or any other means of communication with the Company relating to your use of the products and/or services.

  1. Contacting the Company

If you wish to inquire about the details of the processing of your personal data and exercise your rights under this policy, you may contact the the Company’s Privacy Protection Officer
via email:


Contact Location: Similar Company Limited (Headquarters)

235 Lasalle Road, Bangna Tai Subdistrict, Bangna, Bangkok 10260

We use cookies to improve performance. and good experience in using your website You can study the details at Privacy Policy and can manage your own privacy by clicking Setting

Privacy Preferences

You can choose cookie settings by on/off. Cookies of each type are available on request, except for essential cookies.

Allow All
Manage Consent Preferences
  • Necessary Cookies
    Always Active

    Types of cookies are necessary for the operation of the website. so that you can use it normally and visit the website You cannot disable this cookie on our website.
    Cookies Details

  • Analytics cookies

    These cookies collect information about your use of the website. For the benefit of measuring, improving and developing a good experience in using the website. If you do not consent to our use of these cookies. We will not be able to measure able to improve and develop the website
    Cookies Details